Clevver Media Launches Latest YouTube Original Channel With Style

Today Clevver Media launched its new fashion-oriented CleverStyle channel, its second YouTube Original Channel, which follows ClevverTeve‘s launch last month.

ClevverStyle taps into the billion dollar fashion industry, targeting a female audience looking for beauty and style news. Clevver is developing a slate of programs for the new channel including celebrity style interviews, how-to shows with professional makeup artists and fashion stylists, and event coverage.

Subscribe for daily Tubefilter Top Stories

Subscribe

“Through ClevverStyle, we are able to put our own unique spin on YouTube’s emerging fashion and beauty content category, Michael Palmer, Clevver Media’s Co-Founder, told Tubefilter. “This is such a vast industry and people are hungry for high-quality and relevant content, which is why we have been working hard to create a slate of fun and fashion-filled shows to launch this month and throughout the New Year. Our company has had so much success targeting niche audiences that we are very excited to take on fashion and beauty to expand our content offering, and therefore our audience.”

ClevverStyle will initially launch a slate of three new shows, which includes:

  • Daily Style – A daily news show highlighting up-to-the-minute style happenings
  • Nikki’s Closet – YouTuber and fashion and beauty guru Nikki Phillippi shows viewers how to get celebrity looks for less
  • RED – A daily show that examines celebrity red carpet looks

Last month Clevver launched ClevverTeVe, its all-Spanish channel designed to tap into the rapidly growing Latino market. The new channel includes three original series Teve Hollywood, Radar Latino, and Teve Moda.

Clevver scored three YouTube Original Channels—the most number of channels awarded to any single producer—as part of YouTube’s $100 million premium content initiative. This winter, Clevver will launch its third new channel ClevverNews, a daily, up-to-the-minute entertainment news channel.

Share
Published by
Drew Baldwin

Recent Posts

Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark

Each week, we handpick a selection of stories to give you a snapshot of trends,…

13 hours ago

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…

14 hours ago

MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you

There's a new creator-led line of monthly build kits arriving at a major home goods…

16 hours ago

After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse…

2 days ago

Spotify is doing creator memberships, and also AI-generated podcasts

The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That's…

2 days ago

Are male and female social media accounts floating in gendered political bubbles?

On the heels of a study that examined political polarization on social media feeds, a…

2 days ago