Today Clevver Media launched its new fashion-oriented CleverStyle channel, its second YouTube Original Channel, which follows ClevverTeve‘s launch last month.
ClevverStyle taps into the billion dollar fashion industry, targeting a female audience looking for beauty and style news. Clevver is developing a slate of programs for the new channel including celebrity style interviews, how-to shows with professional makeup artists and fashion stylists, and event coverage.
“Through ClevverStyle, we are able to put our own unique spin on YouTube’s emerging fashion and beauty content category, Michael Palmer, Clevver Media’s Co-Founder, told Tubefilter. “This is such a vast industry and people are hungry for high-quality and relevant content, which is why we have been working hard to create a slate of fun and fashion-filled shows to launch this month and throughout the New Year. Our company has had so much success targeting niche audiences that we are very excited to take on fashion and beauty to expand our content offering, and therefore our audience.”
ClevverStyle will initially launch a slate of three new shows, which includes:
- Daily Style – A daily news show highlighting up-to-the-minute style happenings
- Nikki’s Closet – YouTuber and fashion and beauty guru Nikki Phillippi shows viewers how to get celebrity looks for less
- RED – A daily show that examines celebrity red carpet looks
Last month Clevver launched ClevverTeVe, its all-Spanish channel designed to tap into the rapidly growing Latino market. The new channel includes three original series Teve Hollywood, Radar Latino, and Teve Moda.
Clevver scored three YouTube Original Channels—the most number of channels awarded to any single producer—as part of YouTube’s $100 million premium content initiative. This winter, Clevver will launch its third new channel ClevverNews, a daily, up-to-the-minute entertainment news channel.