Celebrity Home & Design in DBG’s Original YouTube Channel

ComScore rated top 5 video network Digital Broadcasting Group (DBG) was one of the nearly 100 Original YouTube Channels announced in the first slate of YouTube’s $100 million premium content initiative.

Bradley Werner, VP of Production & Series Development at DBG, describes the new channel, Spaces, as “a younger, metropolitan-but-street-smart Home & Design channel that’s more than just reveals and advice for people who want to flip turn-of-the-century Colonial-style homes—we want to bring a new personality to this type of content that is both fun and sophisticated.”

Spaces is scheduled to go live in April 2012, and will feature the inspiration of top designers, celebs, and professionals. The series will provide for a hands-off audience hands-on advice about how make welcome aesthetic changes to the places they live.

Subscribe for daily Tubefilter Top Stories

Subscribe

“With the active YouTube community, we’re going to be able to provide a platform for continuous project feedback and regular audience show and tells,” Werner told Tubefilter. “We’re also psyched by how many celebrities we’ve spoken with who have a genuine interest in interior design and want to take us along for the ride while they remodel some of their own spaces.”

DBG’s original content initiatives include ControlTV, Kiefer Sutherland and John Hurt’s The Confession, and Coke’s Style Series.

Share
Published by
Drew Baldwin

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

17 hours ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

17 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

17 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

19 hours ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

22 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago