how-to

• Creating A Successful Digital Network That Doesn’t Fall, Like A Fireball, Back Down To Earth
• Apple Launches New YouTube Channel With Handful Of How-To Videos

  Apple is amping up its YouTube presence with the launch yesterday evening of a brand new channel dedicated to “tips, tricks, and how-tos."

  
• YouTube How-To Videos Are Best When Expressed As Death Metal Songs

  The YouTube channel RiffShop has found success with a series that combines how-to tutorial videos with death metal songs.

  
• You Don’t Need Influencers. Good Stories Sell, Stupid: A Case Study

  A few months ago, my partners and I had a wild hypothesis. It was this: the success of a digital project is primarily dependent on the quality of the story.

  
• Here Are Some Independence Day Videos From Your Favorite YouTubers
• Get Ready To Learn With YouTube Next’s 15 How-To Gurus
• Next Up In NextUp: YouTube Giving Money To How-To Videos
• Pixar’s 22 Rules of Storytelling
• First Drafts: Fred Figglehorn — World’s Greatest Web Stars’ First Works
• Elements of a Hit Web Series (And the One You’re Probably Missing)
• Celebrity Home & Design in DBG’s Original YouTube Channel
• James Taylor Will Teach You Cosmetics, Guitar