ComScore rated top 5 video network Digital Broadcasting Group (DBG) was one of the nearly 100 Original YouTube Channels announced in the first slate of YouTube’s $100 million premium content initiative.
Bradley Werner, VP of Production & Series Development at DBG, describes the new channel, Spaces, as “a younger, metropolitan-but-street-smart Home & Design channel that’s more than just reveals and advice for people who want to flip turn-of-the-century Colonial-style homes—we want to bring a new personality to this type of content that is both fun and sophisticated.”
Spaces is scheduled to go live in April 2012, and will feature the inspiration of top designers, celebs, and professionals. The series will provide for a hands-off audience hands-on advice about how make welcome aesthetic changes to the places they live.
“With the active YouTube community, we’re going to be able to provide a platform for continuous project feedback and regular audience show and tells,” Werner told Tubefilter. “We’re also psyched by how many celebrities we’ve spoken with who have a genuine interest in interior design and want to take us along for the ride while they remodel some of their own spaces.”