The Massachusetts-based 15-year-old online media and technology company that “represents independent web publishers and their communities” released its findings in part to garner attention for its 12 brand new online video channels “offering TV-style programming on a wide range of subjects, from food to fashion, celebrity gossip to gardening, health to How To.”
This all sounds kinda like another online video company’s recent announcement of a lot of brand new online video channels, except instead of creating original programming, Burst will aggregate video programming from partners like Reuters, Howcast, CelebTV, GeoBeats, and TVGuide into channels and then distribute those channels to content appropriate partner sites like FashionGoneRouge.com and ProfessorsHouse.com.
But enough about adding value to the websites of independent publishers via contextually relevant videos and associated advertising revenue, what about that survey? Here are some key findings:
Check out the infographic for more fun online video stats:
(That sweet picture of Mad Men with a MacBook by Rolling Stone.)
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