The Fine Bros, the comedic producing duo behind Kids React, were among the producers YouTube selected for its Original Channels initiative.
“MyMusic is a culmination of the 7+ years ride we’ve been on producing content for the web. When we started in 2004 in the pre-YouTube era we created interactive experiences the web wasn’t ready for, then continued the trend with innovative projects like My Profile Story , and now on YouTube with our various interactive formats. We’ve always believed that the word “new” in “new media” is there for a reason, and for narrative productions to be successful online they need be engage the viewer in order to separate them from television’s passive experience. MyMusic will do just that by being the first weekly narrative web series with audience interaction for an entire year, creating an immersive experience that narrative content needs online in order to build an audience.”
RELATED VIDEO
MrBeast continues to show us that he's in a league of his own as far as…
Jellysmack and StyleHaul alum Chas Stahl has joined GEM Studios, the digital content production wing…
John Oliver appreciates that his fans can watch his late-night show on YouTube, and Last Week Tonight fans are…
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…