Bradshaw’s father posted a video of him skating at Venice Beach. His skills drew national attention and 1.6 MM views on YouTube. Valderrama, along with filmmakers Jeff Renfroe and Kathy Herndi, are putting together the doc, entitled, SHRED: The Story of Asher Bradshaw.
“When I first saw Asher’s YouTube video I was amazed,” said Valderrama. I knew I had to meet this kid and somehow get involved, and when I first met him, I knew that his kind of talent and passion could inspire a whole generation. He is an example of finding what you love to do early so you can eventually love what you do for the rest of your life,”
Valderrama and the filmmakers are seeking funds to underwrite post production on over 140 hours of footage, “spanning fromAsher’s home life in the gang-infested neighborhood of South Central and his father’s daily struggle to support his family, to nail biting competitions and insightful interviews with some ofthe world’s biggest skateboarding legends.” The film will chronicle Bradshaw’s unique journey and his father’s struggle to make his son’s dream come true.
We’re so close,” says the film’s director Kathy Herndl. SHRED has launched a Kickstarter campaign for the $100,000 post production costs. As we have seen with Freddie Wong, who raised $77,000 overnight for Video Game High School, Kickstarter can be an effective tool raise money and galvanize audiences. SHRED‘s campaign includes Asher Bradshaw t-shirts, stickers,and hand-boards, to skating sessions with Bradshaw himself.
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