When It Catches on Fire, That’s When You Get a Lot of Views

Jonathan Paula, Jory Caron, and Riley McIlwain are members of the microwave gang who’ve amassed a cult following on YouTube since May 2007, when the trio wondered what would happen to a light bulb if exposed to electromagnetic waves of 2.45 GHz for a sustained period of time. (Spoiler Alert: The thing snap crackle pops.)

Four years and 299 episodes later, Is It a Good Idea to Microwave This? has long since outgrown its initial pyrophilic fan base and become a an internet staple, amassing over 550,000 YouTube subscribers and 100 million views. Recently however, July, Paula, Caron, and MIlwain announced they would cease production on said internet staple, citing such reasons as there are not an infinite number of dissimilar things to microwave so it’s getting kinda hackneyed and it’s better to go out when you’re burning up on top instead of slowly fizzling away

We recently caught up with the M-Dubs crew (Editor’s Note: That’s my name for the microwave guys but you can feel free to steal it.) to talk to them about their run on YouTube, when the show caught fire, trollin’, and prosthetic limbs.

Subscribe for daily Tubefilter Top Stories

Subscribe

Be sure to check out the films Paula and company are creating while they’re not ogling over this KitchenAid Architect Series II. And subscribe to Tubefilter on YouTube. We’ve got a ton of super sweet video interviews coming out soon.

Share
Published by
Joshua Cohen

Recent Posts

Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?

Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window…

5 hours ago

Could a free tier be coming to Disney Plus?

It’s no secret that streaming services are struggling to keep pace with YouTube. Google’s video…

3 days ago

Have you heard? MrBeast dives into ‘Shark Tank’ and Kick enters the Octagon.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Meta’s latest feature uses Instagram content for AI fodder. SAG-AFTRA and CAA aren’t happy.

Update: Meta has reversed course in response to community backlash. In an update posted July…

3 days ago

Netflix snags The Stokes Twins’ YouTube library as its next piece of creator content

Netflix is making another addition to its lineup of creator content, and this time, it's adding…

4 days ago