When It Catches on Fire, That’s When You Get a Lot of Views

By 08/30/2011
When It Catches on Fire, That’s When You Get a Lot of Views

Jonathan Paula, Jory Caron, and Riley McIlwain are members of the microwave gang who’ve amassed a cult following on YouTube since May 2007, when the trio wondered what would happen to a light bulb if exposed to electromagnetic waves of 2.45 GHz for a sustained period of time. (Spoiler Alert: The thing snap crackle pops.)

Four years and 299 episodes later, Is It a Good Idea to Microwave This? has long since outgrown its initial pyrophilic fan base and become a an internet staple, amassing over 550,000 YouTube subscribers and 100 million views. Recently however, July, Paula, Caron, and MIlwain announced they would cease production on said internet staple, citing such reasons as there are not an infinite number of dissimilar things to microwave so it’s getting kinda hackneyed and it’s better to go out when you’re burning up on top instead of slowly fizzling away

We recently caught up with the M-Dubs crew (Editor’s Note: That’s my name for the microwave guys but you can feel free to steal it.) to talk to them about their run on YouTube, when the show caught fire, trollin’, and prosthetic limbs.

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Be sure to check out the films Paula and company are creating while they’re not ogling over this KitchenAid Architect Series II. And subscribe to Tubefilter on YouTube. We’ve got a ton of super sweet video interviews coming out soon.

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