Boxing Day sales may have have slumped this year, but on this side of the the pond top content creators who sell their online series through digital distribution channels wouldn’t know it. The Guild and the Dr. Horrible are both holding positions in iTunes’ Top 100 TV Seasons Charts.
The fourth chapter of The Guild dropped on iTunes and Amazon on December 21 and won’t be sold in retail stores until February 22, 2011. It’s loaded with bonus music videos, making of selections, and a handful of special featurettes. You can own it on iTunes for $5.99 in standard def or $9.99 in HD, or grab the DVD on Amazon (where it’s currently the 560 top-seller in the category of Movies & TV) for $11.99.
The Guild released a new product to market less than a week ago and is a quality entertainment program with a massive, devoted, and
actionable fan base (the kind that can make a Felicia Day single outsell a song by Katy Perry), so it’s no surprise the show appears on a few best-seller lists. What is surprising, however, is Dr. Horrible’s Sing-Along Blog – which debuted online July 15, 2008 – is still listed on the charts.The Joss Whedon, Zack Whedon, Jed Whedon, and Maurissa Tancharoen production starring Neil Patrick Harris, Nathan Fillion, and Felicia Day currently holds the 62 best-seller position on iTunes TV Seasons (where it sells for $4.99 SD or $7.99 HD), and ranks 456 amongst Amazon’s Movies & TV top-sellers (where the DVD sells for $8.99).
29 months after the original release, Dr. Horrible is outselling primetime cable and network television shows (like Season 5 of NBC’s 30 Rock, Season 1 of HBO’s True Blood, and Season 8 of Fox’s Family Guy, among many others). The show’s ability to maintain sales this long after its finale speaks to the quality of the content, the power of the Whedonverse, the demographics of online shoppers, and the perennial appeal of homines non boni seriouse.
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