Bateman and Arnett took the stage at Digitas’ NewFronts in New York City
this week to pitch their wares to the brands in attendance. “I think you have to be a little more obvious with humor on television. On the internet, they’re willing to find the funny. That’s the stuff that makes us laught a little bit more. People are more predisposed to find that or look for that online,” said Bateman.Orbit Gum, a member of the Wrigley family of brands, hasn’t shied away from supporting edgier content in the past — in fact, their ad spot on MTV’s Movie Awards on Sunday night was welcomed as a perfect integration into a show filled with expletives. The gum’s tagline, ‘Dirty mouth? Clean it up, with Orbit’ couldn’t have been a better fit. In Dirty Shorts the gum not only gets a generous amount of air time, but it also plays a significant role in the plot of the first episode.
Wrigley’s agency of record, Energy BBDO, part of the Omnicom Group, also provided creative support for the series.
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