The success hasn’t gone unnoticed by the show’s main sponsor IKEA, which opted to fund an additional four episodes, extending the season beyond its initial ten. The new episodes, which they are calling a miniseries in its own right dubbed “Flying Solo” premieres Jan. 20 on MyDamnChannel.com, and the trailer was just released online (above). In the episodes, viewers will finally find out who won the season’s Co-Worker of the Year contest between Douglas and Justine Bateman.
Michael Kang, who had worked with Illeana before on a film, was asked to direct the four bonus episodes. Young celebs like Disney Channel star David Henrie (Wizards of Waverly Place) and Korean star Sung Kang (Ninja Assassin) were tapped to broaden the show’s appeal.
Eric Lange, who plays the jovial IKEA branch manager, seamlessly dropped into a Swedish accent—from his Ohio standard—without missing a breath. And the low frills set—no trailers, and a shared bathroom that eventually gave out by day’s end—gave it a clear sense that the cast and crew were doing this for something other than the paychecks.
More recently, I had a chance to sit down with Illeana at the Consumer Electronics Show (CES) in Las Vegas this past weekend after she spoke on a panel on new media creators and the creative convergence. On the panel, which was attended by about 200 conference goers, she spoke of how she pays her actors and crew about three times what other funded web series do, using the term “conscious capitalism” to characterize her philosophy, and that of IKEA, on the production. See our impromptu interview below, making the best of the only quiet space we could find from the throngs of CES attendees.
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