To build awareness for the April event, they launched LiveEarth TV today, a hosted web series acting as a hub for all of the celeb-laden build up. Jessica Biel, Pete Wentz, Alexandra Cousteau, Angelique Kidjo and Jenny Fletcher are all attached and took part in the kickoff event in episode 1 (above). We’re not sure how they managed to snag internet citizen-journo Shira Lazar away from her insanely booked schedule, but they did. Lazar aims to be a informed voice for the millennial set and this fits right in line.
Live Earth’s Interactive Director Andy Sternberg said they plan to produce 8 to 10 episodes of the series leading up to April. The opening episode gets its share of one-on-ones with the celeb activists, but also ends up dishing some gripping facts about that state of water these days:
“1 in 8 people don’t have access to safe, clean drinking water. That leads to 1.8 million deaths each year, mostly in children under 5.”
There are also a number of calls to action, like finding a local Run for Water event, signing a global petition and of course subscribing to the series on its YouTube channel.
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…
Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…