To build awareness for the April event, they launched LiveEarth TV today, a hosted web series acting as a hub for all of the celeb-laden build up. Jessica Biel, Pete Wentz, Alexandra Cousteau, Angelique Kidjo and Jenny Fletcher are all attached and took part in the kickoff event in episode 1 (above). We’re not sure how they managed to snag internet citizen-journo Shira Lazar away from her insanely booked schedule, but they did. Lazar aims to be a informed voice for the millennial set and this fits right in line.
Live Earth’s Interactive Director Andy Sternberg said they plan to produce 8 to 10 episodes of the series leading up to April. The opening episode gets its share of one-on-ones with the celeb activists, but also ends up dishing some gripping facts about that state of water these days:
“1 in 8 people don’t have access to safe, clean drinking water. That leads to 1.8 million deaths each year, mostly in children under 5.”
There are also a number of calls to action, like finding a local Run for Water event, signing a global petition and of course subscribing to the series on its YouTube channel.
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