This is a savvy move for MSN, and a necessary response to the significant amount of attention that Season 2 received once it was released on embed-friendly YouTube earlier this year. Fans of the web series are known to share and post videos on blogs and social networking sites all over the world. And let’s face it, web series need to free to live where people are out discussing and congregating around them.
There’s nothing wrong with exclusive windowing
of content, especially when the distributor (Microsoft in this case) pays for it. But with video players now advanced enough to allow pre-roll, overlays and other ad types to go along for the ride, it doesn’t really make sense from a sponsor point of view (Sprint in this case) to be walled up.It will be interesting to see the difference in total views on MSN this time around. Of course we’ll have to account for the unrelated spike in the web show’s popularity after its viral breakout “Do You Wanna Date My Avatar” music video, starring creator Felicia Day, and the addition of notables Wil Wheaton and Mike Rose (The Legend of Neil) to the cast.
And finally, in case you were wondering, “Do You Wanna Date My Avatar” now has over 3.2 million views on YouTube.
Welcome to Creators on the Rise, where we find and profile breakout creators who are…
TikTok and Universal Music Group (UMG) have settled their dispute. The two parties have agreed on a…
Amidst political turmoil in the U.S. and abroad, TikTok addressed brand and agency representatives at the 2024 NewFronts.…
Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…
Nothing, Except Everything is getting a big-screen treatment. That's the name of a short film that…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…