Next New Networks goes from TPM to TMI

Admit it.  You’ve already seen this…

The attention-shy Julia Allison and her divas-in-crime, Meghan Asha and Mary Rambin (together the girls of NonSociety) premiered the above on their Next New Network last week.  It’s called TMI Weekly.

The show lives up to our expectations in every way: innocuous girltalk delivered with contrived nonchalance by women you love, or love to hate, and that you already kinda-sorta know.  Self-described as “The View” for the YouTube generation, TMI appeals to modern 20-and-30 something ladies, with sex, tech, and fashion. Seems like a formula for views.

In light of other recent news from Next New Networks – like the departures of Pulp Secret and Veracifier, two networks we liked – I thought this show might represent a strategic shift.  Has the company I have lauded for its experimentation discovered more about the secret sauce of professional video for the web?

I asked Tim Shey, NNN’s Head of Entertainment, what all the churn means…

So, not a full-on strategy shift, but indeed the evolution of experimentation that’s helped NNN discover the existing communities that they can best serve.  Content creators should take note.