Admit it. You’ve already seen this…
The attention-shy Julia Allison and her divas-in-crime, Meghan Asha and Mary Rambin (together the girls of NonSociety) premiered the above on their Next New Network last week. It’s called TMI Weekly.
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The show lives up to our expectations in every way: innocuous girltalk delivered with contrived nonchalance by women you love, or love to hate, and that you already kinda-sorta know. Self-described as “The View” for the YouTube generation, TMI appeals to modern 20-and-30 something ladies, with sex, tech, and fashion. Seems like a formula for views.
In light of other recent news from Next New Networks – like the departures of Pulp Secret and Veracifier, two networks we liked – I thought this show might represent a strategic shift. Has the company I have lauded for its experimentation discovered more about the secret sauce of professional video for the web?
I asked Tim Shey, NNN’s Head of Entertainment, what all the churn means…
So, not a full-on strategy shift, but indeed the evolution of experimentation that’s helped NNN discover the existing communities that they can best serve. Content creators should take note.