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Branded Entertainment


UK Ad Standards Watchdog Demands Disclaimers From YouTube Creators

In June, popular YouTube content creators Dan Howell and Phil Lester (AKA Danisnotonfire and AmazingPhil, respectively) uploaded videos...


Ken Block Drifts Through Los Angeles In “Gymkhana Seven”

Jerry Seinfeld isn't the only person showing off classic cars on YouTube. Ken Block, the co-founder of DC Shoes and a professional rally...


Hulu’s Former Head Of Branded Content Has Left The Company

Hulu has released its fair share of branded content, but it seems as if the online video platform wants to move in a different direction....


Roman Atwood And TigerDirect’s Positive Prank Fixes Up An Orphanage

Roman Atwood's most popular videos involve stuff like pretend urination, masturbation jokes, and fake arguments with his girlfriend, but...


What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover

Subscribers of Mountain Dew's YouTube channel may have noticed something unusual happened to the thumbnails in their subscriber feed...


Portal A And Niche Partner Up To Make More Branded Entertainment

Portal A is an “independent creative studio” with offices in San Francisco and Los Angeles that is responsible for YouTube’s annual,...


Shakira Stars In Branded Web Series For Fisher-Price

Shakira is a mom, and she wants to share her child-rearing experience with the Internet. The international music superstar has teamed up...

O2L's Kian Lawley Goes 'Missing' In Creepy Marketing Campaign For 'Ouija' by Bree Brouwer of Tubefilter

O2L’s Kian Lawley Goes ‘Missing’ In Creepy Marketing Campaign For ‘Ouija’

Kian Lawley (known as part of YouTube supergroup Our Second Life - aka O2L - and superkian13 to the online video masses) recently took...


YouTube Creators Enter World Of Panem To Promote ‘Hunger Games’ Sequel

On November 20th, Katniss Everdeen will reintroduce herself to moviegoers with the release of Mockingjay - Part 1, the latest film in the...


Kotex Funds Vampire-Based ‘Carmilla’ Web Series

U by Kotex is hoping vampires are still a pop culture phenomenon. The feminine hygiene company funded the new web series Carmilla, which...

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