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Branded Entertainment


Marriott’s ‘Two Bellmen’ Arrives With Loads Of Energy

When Marriott first announced its digital studio back in September 2014, VP of Creative and Content Marketing David Beebe explained the...


YouTube Star Rosanna Pansino Teams With Cake Company For Branded Tutorials

Rosanna Pansino will help one of the world’s biggest cake decorating companies up its online video strategy. The YouTube star has...


Becky G Teams With YouTube, Vine Stars To Swipe Left On Smokers

When Rhett and Link used a rap battle format to encourage their fans not to text and drive, they showed how public safety campaigns can...


BuzzFeed, Friskies Turn ‘Dear Kitten’ Web Series Into Super Bowl TV Ad

BuzzFeed and Friskies know people like watching cats online. They also know people like watching the Super Bowl on TV. So, the media...


Uproxx Debuts ‘Luminaries’, Its First Original Web Series

In December, Woven Digital--a company whose properties include Uproxx, BroBible, and Cheezburger--announced $18 million in Series A...


‘Ellen’ Star Sophia Grace Brownlee Debuts “Best Friends” Rap Video

Sophia Grace Brownlee has somehow managed to add to her adorableness. The 11-year-old girl who rose to internet stardom after her cover...


YouTube Stars Train With Beachbody, Net 2 Million Views (Before and After Photos)

We recently covered the Top 10 Savviest Brands on YouTube in 2014 that all used the platform and its stars in interesting and innovative...


Top 10 Savviest Brands On YouTube In 2014

2014 was a big year for YouTube getting brands with household names to invest in the platform. The world's largest video sharing site had...


You Can Dance With Tyler Oakley And Smosh In The New ‘Just Dance’ Game

On October 21st, Ubisoft released Just Dance 2015, the latest installment of its dance simulator video game franchise. In order to bring in...


U By Kotex To Sponsor Another Season Of Vampire Web Series ‘Carmilla’

In August, tampon brand U by Kotex sponsored a vampire web series called Carmilla. Now, Kotex is looking to attach its brand to more...

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