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Branded Entertainment


BuzzFeed, Friskies Turn ‘Dear Kitten’ Web Series Into Super Bowl TV Ad

BuzzFeed and Friskies know people like watching cats online. They also know people like watching the Super Bowl on TV. So, the media...


Uproxx Debuts ‘Luminaries’, Its First Original Web Series

In December, Woven Digital--a company whose properties include Uproxx, BroBible, and Cheezburger--announced $18 million in Series A...


‘Ellen’ Star Sophia Grace Brownlee Debuts “Best Friends” Rap Video

Sophia Grace Brownlee has somehow managed to add to her adorableness. The 11-year-old girl who rose to internet stardom after her cover...


YouTube Stars Train With Beachbody, Net 2 Million Views (Before and After Photos)

We recently covered the Top 10 Savviest Brands on YouTube in 2014 that all used the platform and its stars in interesting and innovative...


Top 10 Savviest Brands On YouTube In 2014

2014 was a big year for YouTube getting brands with household names to invest in the platform. The world's largest video sharing site had...


You Can Dance With Tyler Oakley And Smosh In The New ‘Just Dance’ Game

On October 21st, Ubisoft released Just Dance 2015, the latest installment of its dance simulator video game franchise. In order to bring in...


U By Kotex To Sponsor Another Season Of Vampire Web Series ‘Carmilla’

In August, tampon brand U by Kotex sponsored a vampire web series called Carmilla. Now, Kotex is looking to attach its brand to more...


Nike’s World Cup Videos Lead YouTube’s Top Ten Ads Of 2014

YouTube has compiled its list of the most popular ads of 2014, and unsurprisingly, the worldwide event that captivated viewers over the...


Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”

Many brands know the power and influence behind well-executed web video advertising. However, instead of using a creative agency, many of...


Tour Company Topdeck Launches “World’s First Snapchat Travel Show”

As Snapchat hunts for brands, a tourism company is using the ephemeral messaging app to host its latest sponsored series. Topdeck Travel...

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