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Branded Entertainment

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PewDiePie Completes Trip Through Horror Film’s Haunted House

The horror film As Above, So Below arrives in theaters on August 29th, and like many other movies, it is leveraging YouTube for some...

Discovery Digital Teams Up With Ball Park To Build 'America's Finest Grill' by Bree Brouwer of Tubefilter

Destination America Teams Up With Ball Park To Build ‘America’s Finest Grill’

The phrase “go big or go home” seems appropriate for a new three-part branded entertainment series about the quest to build the...

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Fanta Taps Vine For Seven-Figure Campaign

Move over, Fanta girls; there are Vine stars coming your way. Fanta has tapped a trio of popular Vine personalities for a new brand...

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The ‘Action Movie Kid’ Dives Into A Toys R Us Ad Campaign

The 'Action Movie Kid' is growing up. Three-year-old James Hashimoto, who stars in his dad Daniel's effects-laden videos, will star in an...

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Honda’s $50 Million Music Channel Has Just 50,000 YouTube Views

When Honda launched its Honda Stage initiative in May, it spoke of revolutionary plans. "This is a quantum leap," said American Honda VP of...

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Target Enlists Pop-Rockers 5 Seconds Of Summer For Branded Video

With their boyish good looks and catchy pop-rock anthems, 5 Seconds Of Summer (5SOS) have attracted more than 1.2 million subscribers to...

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Rhett And Link Go On Vacation In A Branded Music Video Masterstroke

Despite serving as two of the YouTube community's most familiar faces, Rhett & Link only release a new video on their main channel...

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Todrick Hall Kicks Off Target’s ‘Best Year Ever’ In The Dorm Room

The beginning of the school is a busy time for Target, and the major retailer wants to ensure college freshman head to the red bull's-eye...

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Royal Caribbean Shifts Some Of Its TV Budget To AwesomenessTV

Many brands have begun shifting their advertising budgets online in lieu of spending on TV, and a deal between Royal Caribbean and...

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Consumer Electronics Videos Have Drawn 18.9 Billion YouTube Views

YouTube marketing software company Pixability has taken a look at YouTube videos related to consumer electronics (CE), and the results...

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