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Branded Entertainment

tyler-oakley-jessie-j

You Can Dance With Tyler Oakley And Smosh In The New ‘Just Dance’ Game

On October 21st, Ubisoft released Just Dance 2015, the latest installment of its dance simulator video game franchise. In order to bring in...

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U By Kotex To Sponsor Another Season Of Vampire Web Series ‘Carmilla’

In August, tampon brand U by Kotex sponsored a vampire web series called Carmilla. Now, Kotex is looking to attach its brand to more...

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Nike’s World Cup Videos Lead YouTube’s Top Ten Ads Of 2014

YouTube has compiled its list of the most popular ads of 2014, and unsurprisingly, the worldwide event that captivated viewers over the...

Branded-Entertainment-Digital-Production-Studios

Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”

Many brands know the power and influence behind well-executed web video advertising. However, instead of using a creative agency, many of...

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Tour Company Topdeck Launches “World’s First Snapchat Travel Show”

As Snapchat hunts for brands, a tourism company is using the ephemeral messaging app to host its latest sponsored series. Topdeck Travel...

oreo-lick-race

UK Ad Standards Watchdog Demands Disclaimers From YouTube Creators

In June, popular YouTube content creators Dan Howell and Phil Lester (AKA Danisnotonfire and AmazingPhil, respectively) uploaded videos...

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Ken Block Drifts Through Los Angeles In “Gymkhana Seven”

Jerry Seinfeld isn't the only person showing off classic cars on YouTube. Ken Block, the co-founder of DC Shoes and a professional rally...

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Hulu’s Former Head Of Branded Content Has Left The Company

Hulu has released its fair share of branded content, but it seems as if the online video platform wants to move in a different direction....

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Roman Atwood And TigerDirect’s Positive Prank Fixes Up An Orphanage

Roman Atwood's most popular videos involve stuff like pretend urination, masturbation jokes, and fake arguments with his girlfriend, but...

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What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover

Subscribers of Mountain Dew's YouTube channel may have noticed something unusual happened to the thumbnails in their subscriber feed...

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