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Branded Entertainment

O2L's Kian Lawley Goes 'Missing' In Creepy Marketing Campaign For 'Ouija' by Bree Brouwer of Tubefilter

O2L’s Kian Lawley Goes ‘Missing’ In Creepy Marketing Campaign For ‘Ouija’

Kian Lawley (known as part of YouTube supergroup Our Second Life - aka O2L - and superkian13 to the online video masses) recently took...

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YouTube Creators Enter World Of Panem To Promote ‘Hunger Games’ Sequel

On November 20th, Katniss Everdeen will reintroduce herself to moviegoers with the release of Mockingjay - Part 1, the latest film in the...

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Kotex Funds Vampire-Based ‘Carmilla’ Web Series

U by Kotex is hoping vampires are still a pop culture phenomenon. The feminine hygiene company funded the new web series Carmilla, which...

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Ricky Dillon, Andrea Russett Star In Sour Patch Kids’ Scripted Series

A week ago, Mondelez (formerly known as Kraft Foods) announced a massive upfront deal with Google through which it will spend a reported...

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McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online

Ad dollars are flying into the online video industry at an unprecedented rate, and at least one global media company is looking to take...

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Smosh Drops Music Video, Opens Contest For ‘Dumb And Dumber’ Fans

Thanks to its nearly 19 million subscribers, the Smosh YouTube channel is an efficient mouthpiece for brands looking to reach a young...

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PewDiePie Completes Trip Through Horror Film’s Haunted House

The horror film As Above, So Below arrives in theaters on August 29th, and like many other movies, it is leveraging YouTube for some...

Discovery Digital Teams Up With Ball Park To Build 'America's Finest Grill' by Bree Brouwer of Tubefilter

Destination America Teams Up With Ball Park To Build ‘America’s Finest Grill’

The phrase “go big or go home” seems appropriate for a new three-part branded entertainment series about the quest to build the...

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Fanta Taps Vine For Seven-Figure Campaign

Move over, Fanta girls; there are Vine stars coming your way. Fanta has tapped a trio of popular Vine personalities for a new brand...

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The ‘Action Movie Kid’ Dives Into A Toys R Us Ad Campaign

The 'Action Movie Kid' is growing up. Three-year-old James Hashimoto, who stars in his dad Daniel's effects-laden videos, will star in an...

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