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Branded Entertainment


Target Enlists Pop-Rockers 5 Seconds Of Summer For Branded Video

With their boyish good looks and catchy pop-rock anthems, 5 Seconds Of Summer (5SOS) have attracted more than 1.2 million subscribers to...


Rhett And Link Go On Vacation In A Branded Music Video Masterstroke

Despite serving as two of the YouTube community's most familiar faces, Rhett & Link only release a new video on their main channel...


Todrick Hall Kicks Off Target’s ‘Best Year Ever’ In The Dorm Room

The beginning of the school is a busy time for Target, and the major retailer wants to ensure college freshman head to the red bull's-eye...


Royal Caribbean Shifts Some Of Its TV Budget To AwesomenessTV

Many brands have begun shifting their advertising budgets online in lieu of spending on TV, and a deal between Royal Caribbean and...


Consumer Electronics Videos Have Drawn 18.9 Billion YouTube Views

YouTube marketing software company Pixability has taken a look at YouTube videos related to consumer electronics (CE), and the results...


Funny Or Die Turns Branded Video Into Fiat-Sponsored Web Series

Funny or Die is trying to turn a single nugget of Internet gold into a multi-episode success. The humor website has launched the first of...


Can Honda’s $50 Million YouTube Channel Revolutionize Online Video?

On June 11th, Honda announced a multi-million dollar plan to completely overhaul its advertising strategy. It has unveiled Honda Stage, a...


Through Collective Digital Studio, Purina Will Think Like A YouTuber

Brands are flocking to YouTube en masse, and the smart ones are realizing how important it is to embrace the shared voice that has made...


Pepsi Launches Digital Studio In Attempt To Become The Next Red Bull

Pepsi wants to become the biggest brand on YouTube, and its execs are hoping a new digital studio will be able to facilitate that goal. The...


The Fine Bros Use Kids React To Promote AMC Show About Old Computers

In the latest episode of the popular YouTube series Kids React, Benny and Rafi Fine presented their young stars with a object that is at...

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