Zynga

• Want to try your hand at a MrBeast challenge? Zynga’s Top Troops game gives you that chance.
• Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.

  The Interactive Advertising Bureau (IAB) has announced the schedule for the 2024 PlayFronts, which will feature gaming brands like Twitch.

  
• TikTok is launching a standalone hub dedicated to gaming

  TikTok is already used to promote casual games like Zynga's 'High Heels!' Now it will assemble titles like those with a gaming hub.

  
• Is TikTok looking to push into gaming?

  According to a report in Reuters, TikTok is testing video games in Vietnam. In the U.S., it has partnered with publisher Zynga.

  
• Baobab Studios Taps Ingrid Nilsen, Elizabeth Banks For VR Short ‘Asteroids!’
• YouTube Snags Manuel Bronstein From Zynga To Fill Product Head Role
• 18 Distributors Prep Pitches For Advertisers At NewFronts