In terms of message association, Twitter outperformed its competitor, while in terms of favorability and purchase intent, both platforms performed equally.
YouTube
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Digital Revenue Manager Stem Will Recruit More YouTubers To Join Platform With Latest Hire (Exclusive)
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Twitter Study Claims Its Pre-Rolls Perform On Par With Those Of Leading Competitor
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YouTube’s ASCAP Deal Will Pay Out More Royalties To Musicians
YouTube and ASCAP have made a voluntary deal that will use shared data to increase video-related royalties for songwriters.
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Tia Mowry To Launch ‘Quick Fix’ Web Series In Partnership With Kin Community
Mowry and Kin are set to launch in August a new video brand dubbed 'Tia Mowry’s Quick Fix' that will live on YouTube and other platforms.
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 6/9/2017
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 6/9/2017
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BuzzFeed Launches ‘Queer Prom’ Web Series Featuring Appearance By Superfruit
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Katy Perry To Stream Live On YouTube For 4 Straight Days In Celebration Of New Album
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YouTube Adpocalyspe Rolls On As U.K. Political Parties, More Companies Yank Spend
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YouTube Says Esports Tournament Watch Time Has Grown 90% Over Past Year
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Google Taps John Green, ‘What’s Inside?’, MinutePhysics For Kids’ Internet Safety Campaign
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Ariana Grande Benefit Concert Clocks 79 Million Views, Raises $450,000 On Facebook Live
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