UTA

• At ZCON, Gen Z creators and entrepreneurs controlled the narrative
• Airrack signs with UTA, hires COO to pursue “digital partnerships, TV, live events, and publishing”

  Airrack (real name Eric Decker) has signed with talent agency UTA and hired online video veteran Josh Mattingly as his COO.

  
• MrBallen’s new management company seeks YouTube storytellers

  MrBallen is building a stable of storytellers.

  
• UTA signs TikTok ‘it girl’ Alix Earle

  Alix Earle, whose "get ready with me" videos and influencer status created a phenomenon called "The Alix Earle effect," has signed with UTA.

  
• YouTube Shorts star Zhong signs with UTA (Exclusive)
• UTA has invested in Cameo, Bounty, and Rally. It plans to keep funding the creator economy.
• A prominent FaZe Clan member is bringing his Swagg to YouTube Gaming
• YouTube and the Black List are supporting screenwriters of color with a $160,000 initiative
• UTA has signed its first VTubers
• Valkyrae signs with Range Media Partners, a new kind of talent management firm
• 68% of consumers already experience the metaverse, even if they don’t realize it
• TikTok star Kirsten Titus signs with UTA (Exclusive)