MrBallen is building a stable of storytellers.
UTA
- Airrack signs with UTA, hires COO to pursue “digital partnerships, TV, live events, and publishing”
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MrBallen’s new management company seeks YouTube storytellers
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UTA signs TikTok ‘it girl’ Alix Earle
Alix Earle, whose "get ready with me" videos and influencer status created a phenomenon called "The Alix Earle effect," has signed with UTA.
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YouTube Shorts star Zhong signs with UTA (Exclusive)
One of the fastest-growing creators on YouTube Shorts is Zhong, who just signed a representation deal with UTA.
- UTA has invested in Cameo, Bounty, and Rally. It plans to keep funding the creator economy.
- A prominent FaZe Clan member is bringing his Swagg to YouTube Gaming
- YouTube and the Black List are supporting screenwriters of color with a $160,000 initiative
- UTA has signed its first VTubers
- Valkyrae signs with Range Media Partners, a new kind of talent management firm
- 68% of consumers already experience the metaverse, even if they don’t realize it
- TikTok star Kirsten Titus signs with UTA (Exclusive)
- Rich Paul is LeBron’s agent. Now he and UTA will represent gamer FaZe Swagg.
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