short form

• A Wall Street analyst wants Netflix to challenge YouTube in the realm of short-form content
• Will YouTube be the new TikTok? It’s pushing longer Shorts and more creation tools

  This is a stark illustration of the fact that even if TikTok vanishes from U.S. soil, it has left a permanent mark on U.S.-based digital platforms. When TikTok's user base began to grow exponentially in 2020, YouTube, Instagram, Snapchat, and more all recognized it for the burgeoning competitor it was and rolled out their own copycats, attempting to capture some of the short-form fervor.

  
• Portal A has spent $1 million trying to make premium short-form work. Is it?

  Right now, Portal A isn't looking at Moonshots as a quick-cash moneymaker. Instead, it's a long-term strategy that heads where the studio thinks the creator industry will go in the coming years: toward higher-production-value short-form.

  
• TikTok just employed a whole bunch of thumbnail designers

  The platform is finally, for the first time in its existence, allowing creators to upload custom thumbnails.

  
• Team Whistle assembles short-form squad to publish original content on Reels, Shorts, and TikTok
• A slew of new ad formats are coming to Reels on Facebook and Instagram
• YouTube Shorts users can now add voiceovers. Will the new feature cut down on TikTok reposts?
• Snapchat will celebrate spooky season by paying out $100,000 through Spotlight Challenges
• Instagram users now spend 20% of their time on the app watching Reels
• Insights: Quibbling About Quibi – Too Big To Fail Or Too Expensive To Succeed?
• Here Are The 5 Finalists For Just For Laughs’ Short-Form Comedy Pitch Competition
• ‘Honest Trailers,’ ‘Epic Rap Battles Of History’ Are Emmy Nominees Again, But Short-Form Categories Still Disappoint