Paramount

• Cowabunga! In YouTube’s ‘kidslop’ era, ‘Teenage Mutant Ninja Turtles’ could be a perfect fit.
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?

  Paramount showed the film 'Primate' to a group of TikTok creators at a secret screening that put a new twist on movie marketing.

  
• The Sidemen are the new ‘Teenage Mutant Ninja Turtles’ and they have the merch deal to prove it

  The Sidemen are hyping their new brick-and-mortar store with an apparel partnership with Paramount's 'Teenage Mutant Ninja Turtles'.

  
• Paramount is reportedly considering a VidCon sale

  Paramount Global has hired a bank to explore a potential sale of VidCon, the online video convention it acquired in 2018.

  
• Paramount uploaded the entire ‘Mean Girls’ movie on TikTok on October 3. Reactions were mixed.
• Paramount’s CBS Sports Creator Studio will pair influencers with athletes
• YouTube goes primetime to aggregate your favorite subscriptions
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
• VidCon reveals full agenda for in-person return
• ViacomCBS Pacts With Wattpad, Webtoon To Fuel Paramount+ Content Pipeline
• Former Paramount+ Exec Julie McNamara Joins Spotify As Head Of U.S. Studios, Video
• Brands, Streaming Platforms Join Earth Day Action With Social Video