online video advertising

• Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital
• Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads

  In its “AdReaction: Video Creative in a Digital World” study, Millward Brown discovered consumers are watching as much online video content as they are TV.

  
• Fox Will Let Viewers Watch Just One Ad Before Online Episodes Of ‘MasterChef Junior’

  From August 19 to September 13, 2015, Fox will let viewers watch just one 60-second ad before episodes of 'MasterChef Junior' on its digital outlets.

  
• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing

  Sites like YouTube and Facebook, who don’t allow third-party tracking systems, are losing out on ad dollars from brands wary about viewability reporting.

  
• Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
• Twitter Is Reportedly Considering Auto-Play Video Ad Previews
• Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
• Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”
• AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
• Disney, CW, Activision The First To Buy Video Ads On Instagram
• Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
• McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online