YouTube is linking up with MerchBar -- an ecommerce company that vends 1 million items of official merch and vinyl for upwards of 35,000 musicians -- in a bid to increase sales for artists.
official artist channels
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YouTube Unveils New Analytics Hub For Musicians, Tracking Official And Fan-Uploaded Videos Alike
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YouTube Pacts With MerchBar To Help ‘Official Artist Channels’ Drive Merch, Vinyl Sales
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YouTube’s Consolidation Of Music Hubs Will Lessen Prominence Of Vevo-Branded Channels
YouTube is looking to consolidate subscriber counts for musicians via Official Artist Channels, which will be more prominent than Vevo channels.
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