official artist channels

• YouTube Unveils New Analytics Hub For Musicians, Tracking Official And Fan-Uploaded Videos Alike
• YouTube Pacts With MerchBar To Help ‘Official Artist Channels’ Drive Merch, Vinyl Sales

  YouTube is linking up with MerchBar -- an ecommerce company that vends 1 million items of official merch and vinyl for upwards of 35,000 musicians -- in a bid to increase sales for artists.

  
• YouTube’s Consolidation Of Music Hubs Will Lessen Prominence Of Vevo-Branded Channels

  YouTube is looking to consolidate subscriber counts for musicians via Official Artist Channels, which will be more prominent than Vevo channels.