NIL

• College athletes are trending in the NIL era. What happens after graduation?
• NIL athletes can now be short-form stars. The Whistle Creator Program wants to help them.

  Team Whistle is expanding its sports-themed slate of offerings with a new short-form video service called the Whistle Creator Program.

  
• American Eagle Launches Student Athlete Influencer Program After NCAA Relaxes Rules

  Youth-skewing retailer American Eagle has recruited a team of student athletes -- among them USC Trojans quarterback Kedon Slovis (pictured above), Auburn Tigers running back Tank Bigsby, and LSU gymnast (and TikTok star) Olivia Dunne -- as part of its brand new influencer program. 

  
• Insights: College Sports Embraces The NIL Future With Gusto

  As you watch college sports this year, keep an eye out for the new stars being minted on social media and advertising around the games and beyond. It's going to be quite a season. 

  
• Insights: Facebook Won Big Antitrust Decision, But Big Tech’s Headaches Are Far From Done
• Insights: Supreme Court Does For College Athlete-Influencers What The NCAA Would Never Do