Basketball creators like Jesser, Tristan Jass, and Bree Green competed in an influencer game that lined up with the NBA In-Season Tournament.
NIL
- EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)
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As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own
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In the NIL era, the NFL is working with college athletes from 100 universities
College athletes like Olivia Dunne are using their name, image, and likeness (NIL) rights to partner with the NFL.
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Paramount’s CBS Sports Creator Studio will pair influencers with athletes
The CBS Sports Creator Studio will pair influencers with athletes and Paramount personalities to build custom content initiatives.
- Sports representation is changing. Here’s how one manager is adapting to the new landscape.
- The Cavinder Twins turned NIL rights into TikTok fame. Now they’re joining Jake Paul’s sportsbook.
- College athletes are trending in the NIL era. What happens after graduation?
- NIL athletes can now be short-form stars. The Whistle Creator Program wants to help them.
- American Eagle Launches Student Athlete Influencer Program After NCAA Relaxes Rules
- Insights: College Sports Embraces The NIL Future With Gusto
- Insights: Facebook Won Big Antitrust Decision, But Big Tech’s Headaches Are Far From Done
- Insights: Supreme Court Does For College Athlete-Influencers What The NCAA Would Never Do
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