NIL

• Stephen Curry is going back to school with a media venture that will highlight NIL talent
• Athlete influencers are ready to make more money. YouTube is game.

  YouTube is adding new sports-themed ad lineups for its Select program while also rolling out athletic shows alongside stars like iShowSpeed.

  
• Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits

  As name, image, and likeness (NIL) deals bring 'EA Sports College Football 26' to the spotlight, streamers like Bordeaux are cashing in.

  
• NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers.

  At the University of North Carolina, nascent firm Article 41 is helping student-athletes maximize their NIL potential.

  
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• NIL hype helps ‘EA College Football’ score 6.5 million players in 2024
• EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it)
• As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own
• In the NIL era, the NFL is working with college athletes from 100 universities
• Paramount’s CBS Sports Creator Studio will pair influencers with athletes
• Sports representation is changing. Here’s how one manager is adapting to the new landscape.
• The Cavinder Twins turned NIL rights into TikTok fame. Now they’re joining Jake Paul’s sportsbook.