Facebook has launched a feature called Masks that, similarly to Snapchat's Lenses, lets people dress up their faces in live broadcasts.
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- Instagram Stories Takes Snapchat Mimicry To New Heights With ‘Geostickers’
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With Its Masks, Facebook Wants To Take On Snapchat
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Facebook Reportedly Developing Standalone Camera App Featuring Livestreaming Mode
The app could help Facebook get more users to share self-created content, and encourage them to use its burgeoning livestreaming platform, Live.
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