First, globally, Moldovan YouTube Shorts creator Tsuriki Show continues its meteoric rise, and now has the most unique viewers of any creator or property across Facebook or YouTube. Its 691.8 million global unique viewers in July 2021 were over 5 million more than TheSoul Publishing for the month, and nearly 29 million more than The Walt Disney Company.
mattel
- Kids media company pocket.watch says “Hi Barbie!” with Mattel ad sales pact
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Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?
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Underscore Talent Hires Former Mattel Executive Nadi Filsoof As Manager
Underscore Talent has onboarded a new talent manager, Nadi Filsoof, who arrives at the newly-formed digital agency from Mattel.
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Made-For-Kids YouTube Content Seeing Big Year-Over-Year Growth
It's no secret that YouTube content made for kids is popular. But amid this year’s pandemic, videos that keep kids occupied have become even more essential for parents, whether they’re working in or out of the home. Parents obviously benefit from these large digital libraries, but the video creators themselves are the ones who are cashing in lately.
- How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
- Hasbro Launches Stop Motion ‘Play-Doh’ Series On YouTube
- Former Maker Studios CEO Ynon Kreiz Has Been Named The CEO Of Mattel
- YouTube Kids Lands “Eight-Figure” Upfront Commitment From Toy Brand Mattel
- GoldieBlox Announces 3 New Hires To Expand Media Ambitions And Product Development
- ‘Mattel Creations’, The Toy Giant’s TV And Digital Content Division, Adds Two Key Executives
- Fullscreen Announces Corporate Rebranding, New ‘Brandworks’ Division Will Partner With Mattel, Nielsen
- Barbie Joins The YouTube Vlogging Crowd With Debut Clip
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