mattel

• If you think the UNO Twitch event is a punchline, allow me to play my Reverse card
• Kids media company pocket.watch says “Hi Barbie!” with Mattel ad sales pact

  Pocket.watch, the family-oriented media company known for working with stars like Ryan Kaji, has signed an ad sales deal with Mattel.

  
• Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?

  First, globally, Moldovan YouTube Shorts creator Tsuriki Show continues its meteoric rise, and now has the most unique viewers of any creator or property across Facebook or YouTube. Its 691.8 million global unique viewers in July 2021 were over 5 million more than TheSoul Publishing for the month, and nearly 29 million more than The Walt Disney Company.

  
• Underscore Talent Hires Former Mattel Executive Nadi Filsoof As Manager

  Underscore Talent has onboarded a new talent manager, Nadi Filsoof, who arrives at the newly-formed digital agency from Mattel.

  
• Made-For-Kids YouTube Content Seeing Big Year-Over-Year Growth
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
• Hasbro Launches Stop Motion ‘Play-Doh’ Series On YouTube
• Former Maker Studios CEO Ynon Kreiz Has Been Named The CEO Of Mattel
• YouTube Kids Lands “Eight-Figure” Upfront Commitment From Toy Brand Mattel
• GoldieBlox Announces 3 New Hires To Expand Media Ambitions And Product Development
• ‘Mattel Creations’, The Toy Giant’s TV And Digital Content Division, Adds Two Key Executives
• Fullscreen Announces Corporate Rebranding, New ‘Brandworks’ Division Will Partner With Mattel, Nielsen