live shopping

• YouTube is bringing its live shopping tools to Korea through a brand-new channel
• Paul Scheer and Rob Huebel are hosting a ‘Celebrity Yard Sale’ on Twitch (and they brought friends)

  Comedians Paul Scheer and Rob Huebel are coming to Twitch with a game show that will give away a Hyundai to a lucky winner.

  
• Does #FoodTok actually try viral recipes? It depends on the dish.

  A study from shopping app Instacart measures the "Baked Feta Effect" on the foodie community on TikTok, known as #FoodTok.

  
• Twitch’s shoppable holiday season game show is so pog

  Twitch's contribution to the holiday season live shopping trend will be three new episodes of an ecommerce game show called 'POG Picks.'

  
• Beauty deals are coming “From YouTube To You” this holiday season
• With FirstFinds, Hearst marries ecommerce to Reddit-style voting
• Job postings detail TikTok’s plan to bring its Shop to the U.S.
• Ahead of the holiday season, TikTok looks to expand live shopping in the U.S.
• Instagram Launches ‘Live’ Hub Inside Shopping Tab With Some Help From Nikita Dragun, Peloton