live shopping

• Twitch has streaming deals in its new Shopping category
• Whatnot says its new terms include “the lowest commission rates in the industry”

  Whatnot is unveiling a new commission structure that lowers rates for sellers as monthly sales numbers increase.

  
• YouTube job postings reveal plans for interactive broadcasts on TV screens

  According to recent job postings, YouTube is looking to hire employees who will build interactive broadcasts intended for TV consumption.

  
• YouTube partners with Rakuten to bring more shoppable videos to Japan

  Google and Rakuten Ichiba are using the YouTube Shopping affiliate program to bring more ecommerce to Japanese consumers.

  
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream
• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• Have you heard? MrBeast gives permission to repost his videos, and Nelk gives vapes to villagers.
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• As seen on TikTok Shop: A new IRL store is selling your fave FYP finds
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.