live shopping

• YouTube job postings reveal plans for interactive broadcasts on TV screens
• YouTube partners with Rakuten to bring more shoppable videos to Japan

  Google and Rakuten Ichiba are using the YouTube Shopping affiliate program to bring more ecommerce to Japanese consumers.

  
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream

  As social auction and streaming platform Whatnot celebrates $8 billion in annual GMV, it is preparing for live shopping to go mainstream.

  
• Put the Labubus away and get ready for Whatnot’s 2026 live shopping trends
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• Have you heard? MrBeast gives permission to repost his videos, and Nelk gives vapes to villagers.
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• As seen on TikTok Shop: A new IRL store is selling your fave FYP finds
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.
• TikTok reportedly plans to open live shopping studios for creators
• Patreon is giving creators a new way to earn money from their fans