Ipsy

• Ipsy Veteran Valen Tong Named CFO Of MasterClass
• With TikTok’s Future In The Balance, Addison Rae Launches Her Own Makeup Company, ‘Item Beauty’

  With TikTok's future uncertain, Addison Rae Easterling -- one of the micro-video platform’s signature stars -- is launching a flurry of new business ventures.

  
• How Ipsy And Warby Parker Are Harnessing The Engagement Power Of Micro Influencers For Social Video

  With the explosion of influencer marketing has come a growing wave of consumer doubt: are these influencers really into the products they’re hawking on YouTube, Instagram, and other social channels…or is it just about raking in money at this point? 

  
• Gigi Gorgeous To Launch Eponymous Makeup Brand In Collaboration With Ipsy

  Veteran lifestyle vlogger Gigi Gorgeous, arguably the first mainstream YouTube star to come out publicly as transgender, is throwing her hat into the beauty brand ring with Gigi Gorgeous Cosmetics.

  
• Michelle Phan Returns To YouTube — Though Not With Her Typical Beauty Tutorial Fare
• Jessica Vu To Debut As Ipsy’s Latest ‘Official Creator’ At Gen Beauty Gathering
• Michelle Phan’s Beauty Subscription Service Ipsy Raises $100 Million In Funding
• Michelle Phan’s Ipsy Hits $150 Million In Revenue, Launches Open Studios
• Michelle Phan’s Subscription Service On Pace To Hit $84 Million In Annual Revenue
• SMWLA Preview: Successful Beauty Startups Share Their Strategies
• Michelle Phan Reaches A Milestone With Over 1 Billion Channel Views