ecommerce

• Macy’s Vastly Democratizes ‘Style Crew’ Influencer Program, Which Was Formerly Only Open To Employees
• Snapchat Tests Special ‘Brand Profiles’ — Complete With Ecommerce, Lens Collections, More

  In a first for Snapchat, the platform is launching special profiles for brands. In a blog post, the company confirmed that it was beta testing Brand Profiles following last year’s launch of a new format known as Public Profiles -- which are designated for creators and shows and offer additional features beyond traditional profiles, including analytics.

  
• Amid Pandemic, Target Says It’s The First Mass Retailer To Launch Shoppable Instagram Posts

  Amid a fraught retail industry in light of the coronavirus pandemic, mass retailer Target has launched virtual shopping on Instagram. 

  
• Verizon Media Pacts With Advisory Chair Serena Williams On Branded ‘Yahoo Shopping’ Series

  Verizon Media, the telecom giant’s entertainment division, has tapped legendary tennis champ Serena Williams for a new branded short-form series -- which notably touts a shoppable component. 

  
• Beauty Brand Il Makiage Re-Launches Website With Micro Influencers To Solve Makeup’s Ecommerce Conundrum
• Instagram Is Testing An In-App Shopping Tool With 20 Fashion And Beauty Brands
• Insights: NBCU Crafts Bluprint For A New Kind Of Influencer
• Instagram Adds Ecommerce Capabilities For Select Video Posts
• Soon You’ll Be Able To Use Your Snapchat Camera To Shop For Goods On Amazon
• Snapchat Partners With Kylie Jenner To Launch Ecommerce Capabilities For Influencers
• Instagram Users Spent 53 Minutes Per Day In The Android App This Month (Study)
• Instagram Rolls Out Ecommerce In Stories, As Snapchat Tests Shoppable Ads