Android users of Instagram spent nearly an hour a day on the app in June, according to a new report from digital marketing measurement company SimilarWeb.
The amount of time Android users dedicate to Instagram is approaching that of Facebook — an average of 58 minutes per day in June compared to Instagram users’ 53 minutes per day. Snapchat is right behind, with users clocking an average of 49.5 minutes per day on Android devices. (SimilarWeb gets its data from a combination of ISP partners, public sources, mobile and desktop devices, and directly from various websites and apps).
Though time spent on Facebook is the highest of the three social apps, it’s increasing at the slowest rate. Last July, for instance, Facebook users spent close to 50 minutes per day on the Android app, while Instagram users spent just under half an hour. That same month, Snapchatters used the app daily for around 25 minutes.
It’s worth remembering that Facebook owns Instagram, so if the same user is spending about an hour with each, that’s nearly two hours dedicated to the social giant. Instagram also recently launched its own long-form video platform, IGTV, aiming to capture even more eyeballs.