Marketing consulting and investing firm Magna Global found digital advertising revenue will beat out television globally by the year 2017.
digital ad spending
- Brand Ad Spend Increased 43% On Video Platforms In 2015
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Digital Advertising Will Overtake TV Ad Spend Globally By 2017, In The U.S. By 2016
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Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital
According to AOL’s newest State of the Video Industry report, ad buyers are shifting 10% of their overall TV advertising budgets to digital platforms.
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Digital Ad Spending Will Hit $41.8 Billion, Surpass Broadcast TV In 2015
FTI Consulting found digital ad spending will hit $41.8 billion in 2015, finally surpassing the spending in broadcast television and its online services.
- Global Mobile Ad Spending Will Hit $159 Billion By 2018
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