demographics

• Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers
• YouTube Removes Some Demographics Data From Creator Analytics To Protect Viewer Privacy

  First, YouTube says that creators will no longer be able to filter demographics data according to YouTube's different products -- including its Kids and Gaming properties.

  
• Between 2015 And 2016, YouTube Watch Time Tripled Among Users 55 And Older

  Recent Nielsen and comScore data shared by Think With Google attempts to dispel the "myth" that YouTube only appeals to young viewers.

  
• Outrigger Media Raises $5.2 Million, Adds YouTube Demographics To OpenSlate

  Outrigger Media raised $5.2 million in user capital, and it also announced new demographic features and a new Select product for its OpenSlate platform.

  
• By 2015, 90% Of Web Video Consumption Will Come From 18-34 Demographic
• 41% Of Consumers Age 65-69 Watch Online Video Every Week
• Guess What Percentage Of Machinima’s Audience Is Female
• YouTube’s New ‘Trends Map’ Is Really Cool
• As Early Adopters Grow Up, Will YouTube’s Audience Age In Place?
• Programming to Spill Your Coffee By