Branded

• ‘Now We’re Newtons’ Web Series Aids Fig Newtons’ Rebrand
• Russian Ad Agency Launches Brilliant Campaign Inspired By Dash Cam Videos

  Moscow-based ad agency BBDO Russia has created an ingenious, interactive branded video for insurance group Intouch that is inspired by dash cam videos.

  
• Amazon’s Twitch Plays Old Spice In Latest Branded Campaign

  Old Spice and Wieden + Kennedy teamed up with Twitch to create "Nature Adventure," a real life version of the viral "Twitch Plays Pokemon" stream.

  
• Fullscreen, GE’s First “Creator-In-Residence” To Combine Science With Movies

  Fullscreen and General Electric (GE) have introduced Sally Le Page as "Creator-in-Residence." Her first web series is called 'Fiction Fast Forward.'

  
• Marriott’s ‘Two Bellmen’ Arrives With Loads Of Energy
• Funny Or Die Centralizes Ad Sales Through Former BuzzFeed Exec
• Becky G Teams With YouTube, Vine Stars To Swipe Left On Smokers
• Orabrush Team Raises $3 Million To Launch YouTube Marketing Service
• Ryan Seacrest, Kurt Hugo Schneider Music Video Joins Coke’s #MakeItHappy Campaign
• Hannah Hart, Coca-Cola Make YouTubers Read Mean Comments
• Uproxx Debuts ‘Luminaries’, Its First Original Web Series
• VH1 Stages A Laundromat Spectacle To Promote Its New Show