Branded

• Coke Zero and The LXD Want to Dance Like You
• Blip.tv and Capital One’s Endless Summer

  Blipt.tv and the Capital One Journey Card produced a branded web series and web series festival, highlighting some of the best programming online.

  
• Cheer Knows How to Get Music Video Views Week After Week

  Advertising agency Leo Burnett tapped the band Strange Talk to advertise the new Cheer detergent by way of an innovative music video with YouTube annotations.

  
• Rob Lowe Directs Horror Film for Butterfinger

  Rob Lowe is directing a short film for Butterfinger that will debut on Facebook October 13. It's called Butterfinger the 13th. There's a web series, too.

  
• Target, Disney Team up For Back to School Web Series
• Peter Pan Reboot Told by Wendy, Sponsored by Macy’s
• New Era Caps Gets Branded with Tattoos, Vice Magazine
• Eli and Peyton Manning Star in DirecTV’s ‘Football Cops’
• Branded Entertainment Without the Shill
• Karl Lagerfeld Likes Watching Rachel Bilson Eat Ice Cream
• NFL Draft Begins Tonight, Has ‘Everything to Prove’
• Denny’s Proves Web Series Work