Target, Disney Team up For Back to School Web Series

By 08/15/2011
Target, Disney Team up For Back to School Web Series

It’s back to school season! And all you K-12 graders and parents of K-12 graders know what that means. Time to get your back to school supplies on!

Even in this economy financial forecasters predict July through September retail sales will reach $467 billion, a 6.2% gain over last year. Target (aka Tarjay) is looking to cash in on the season with an original web series marketed towards artsy and craftsy school kids and their family members who hold the purse strings.

He Made, She Made is the latest online program from Disney Family and Disney Family’s featuring “every family’s Aha-inspiring guru,” Courtney Watkins. Developed in collaboration with and sponsored by Target, the program features Watkins and fellow DIY designer extraordinaire Jonathan Fong, showing you how to make budget-conscious, elementary school-friendly creations with a lot of imagination, a little elbow grease, and supplies from your friendly local neighborhood American retailing company.

If Watkins looks familiar in a DIY show geared towards pre-teens produced by Disney, that’s because this is the second such project in which she’s starred. The Possibility Shop aired its second season Clorox Company-sponsored season  with Watkins as host in late 2010. Disney also released an online cooking series around that time geared towards the same demographic featuring Muppets and celebrity chef Cat Cora.