Rob Lowe is the new Christopher Guest who’s channeling Wes Craven who’s stealing product spokesperson gigs from Bart Simpson. The marketing minds behind everyone’s favorite crispity, crunchity, chocolatey, caramely, and peanut buttery candy bar Butterfinger tapped Alec Baldwin’s platonic ideal of a beautiful man to direct a comedic and campy 25-minute short horror film starring the Nestlé product.

Butterfinger bills Butterfinger the 13th as “first-ever film produced not by a major studio or filmmaker, but by one of America’s iconic candy brands,” and brands the flick as coming from the “modern master of psychological terror.” It’s set to debut on the Butterfinger Facebook Fan Page Thursday, October 13.

Here’s a synopsis: “Butterfinger the 13th will take its audience on a perilous journey with the film’s hero, whose paranoia leads him to believe that someone wants to lay a finger… in more ways than one.” And here’s a taste:

But that’s not all! The good people at Nestlé were savvy enough to create a Making of Butterfinger the 13th web series promoting the short film marketing the brand. It’s good, too, especially when you consider the amount of kinda juust okayish faux documentaries on the web.

Each of the seven plus installments features Lowe, usually with a colorful rubber band ball in hand, in some stage of preparation for filming, whether that’s in the writers room conceiving of Mexorcists (possessed lucha libre wrestlers, obviously), making blonds from central casting scream, or helping actors hone their craft by way of acronyms. The actor you know from either St. Elmo’s Fire, Waynes World, and/or Parks and Recreation keeps a straight face throughout each episode’s escalating absurdity, which makes you see what Baldwin sees in the guy.

Butterfinger is also soliciting interested individuals to be part of the moviemaking process. Talented parties can shoot a scene, make a score, or create a movie poster for a chance to win $2,000 and some screen time with Mr. Lowe. Head to Butterfinger’s Facebook Page for the details and official contest rules. Stay tuned to see the winner, the flick, and learn why “You Can’t Scream With Your Mouth Full” is the film’s tagline.

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