brand safety

• Common Sense Networks teams up with ‘Roblox’ publisher for child-safe ad partnerships
• TikTok Inks Multi-Faceted Partnership With British Ad And Marketing Giant WPP

  British advertising and marketing conglomerate WPP has announced a global partnership with TikTok that the two companies say will enable WPP-owned ad agencies and their clients to gain unique access to and capabilities on the hit micro-video platform.

  
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video

  Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content.

  
• This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine Peterson

  The biggest recurring themes of last week’s NewFronts -- an annual digital advertising confab founded by the Interactive Advertising Bureau (IAB) -- were audio content and brand safety.

  
• Fullscreen Offers Advertisers New ‘Shield’ Tool To Ensure Brand Safety
• Cisco Announces YouTube Ad Boycott, Citing Fear Of A “Brand-Tarnishing Experience”
• YouTube Exec Says Three-Month-Old Brand Safety Measures Have Been “99% Effective”
• YouTube CEO To Discuss Brand Safety On Conference Call With 30 Top Advertisers (Report)
• YouTube Again Delays Application Process For Revamped Partner Program To End Of June
• 300 Companies Ran Ads On YouTube Channels Promoting Nazism, Pedophilia, Conspiracies (Report)
• Studio71 Launches Brand Safety Tool To Help Its Partners Advertise Securely
• AT&T Still Won’t Advertise On YouTube, Works On Its Own Advertising Marketplace