brand safety

• YouTube Alters Partner Program Eligibility, Vows All Google Preferred Videos Will Be Human-Verified
• After The Adpocalypse, JP Morgan Created Its Own YouTube Ad Safety Tool

  While JP Morgan previously paused its YouTube spend at the outset of the Adpocalypse, it has since resumed its spend on 3,000 total channels.

  
• Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)

  Several marketers report feeling misled for paying top dollar on campaigns that either could or did end up running against questionable content.

  
• Facebook Sets Guidelines To Dictate What Types Of Content It Won’t Monetize

  Facebook is helping allay concerns about brand safety by setting up monetization guidelines for videos uploaded to its platform.

  
• YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
• Digital Marketers Are Reportedly Seeking Influencer Whitelists To Ensure Brand Safety