Best Fiends hit $100 million in lifetime revenue back in December 2017, just three years after its initial launch. Influencer marketing helped it get there.
Best Fiends
- Influencer Marketing Pioneer ‘Best Fiends’ Taps Joey Graceffa, LaBrant Fam For Latest Launch
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Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube
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Rosanna Pansino And Joey Graceffa Star In ‘Best Fiends’ Campaign With Kate Walsh
In the reverse psychology-themed ads, titled 'Don’t Download Best Fiends', Pansino and Graceffa play psychotically addicted gamers.
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Mobile Game ‘Best Fiends’ Shifted Almost All Of Its Ad Budget To YouTube Influencers. Here’s How That’s Paying Off.
This year, Seriously is spending 90% of its marketing budget on influencer campaigns and has already sponsored over 700 YouTube videos and counting.
- Ellen DeGeneres, ‘Best Fiends’ Developer Launch Mobile Charity Race With YouTube Stars PewDiePie, Markiplier
- PewDiePie, YouTube Stars Square Off In ‘Best Fiends’ Valentine’s Competition
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