Best Fiends

• Influencer Marketing Pioneer ‘Best Fiends’ Taps Joey Graceffa, LaBrant Fam For Latest Launch
• Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube

  Best Fiends hit $100 million in lifetime revenue back in December 2017, just three years after its initial launch. Influencer marketing helped it get there.

  
• Rosanna Pansino And Joey Graceffa Star In ‘Best Fiends’ Campaign With Kate Walsh

  In the reverse psychology-themed ads, titled 'Don’t Download Best Fiends', Pansino and Graceffa play psychotically addicted gamers.

  
• Mobile Game ‘Best Fiends’ Shifted Almost All Of Its Ad Budget To YouTube Influencers. Here’s How That’s Paying Off.

  This year, Seriously is spending 90% of its marketing budget on influencer campaigns and has already sponsored over 700 YouTube videos and counting.

  
• Ellen DeGeneres, ‘Best Fiends’ Developer Launch Mobile Charity Race With YouTube Stars PewDiePie, Markiplier
• PewDiePie, YouTube Stars Square Off In ‘Best Fiends’ Valentine’s Competition