AVOD

• YouTube expands Stations beyond music and into the realm of “creator content”
• Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets

  At the end of 2023, Amazon announced it would enter its AVOD era by introducing ads to Prime Video, the movie and TV streaming service that comes bundled with its $14.99/month Prime membership. Ads began running Jan. 29, 2024, with Amazon setting an internal goal to sell $1.8 billion in video marketing commitments this year.

  
• Insights: Goliath Beater Roku Rockets Into ‘The Streaming Decade’

  Roku is on a roll, topping 51 million households, cowing Hollywood studios, and perhaps even buying content. What next for the Streaming Box That Could?

  
• Amazon Launches Ad-Supported ‘News’ Video App With CBS, HuffPost, Cheddar

  Amazon has launched a news app on Fire TV devices --  appropriate dubbed News -- that will be free to watch and supported by ads.The customizable service enables users to watch content from multiple news providers in a single hub, the company detailed in a blog post.

  
• YouTube Makes ‘Cobra Kai’ Free To Kick Off AVOD Era, Unveils New European Slate
• Insights: Netflix Tumbles But Who Can Take Advantage?