ar

• Through a U.K. TV show, Snap creates use case for AR
• Meta is shutting down its AR platform in 2025. Where will effects creators go next?

  Meta has announced that 2024 will be the last year for its Spark AR program. The decision has left some creators feeling jilted.

  
• Snap offers up to $7,200 to creators of its “top-performing” augmented reality Lenses

  Snap has added another revenue stream by rolling out a monetization program for creators of its augmented reality lenses.

  
• Snapchat is offering $10,000 to the biggest NFL superfan it can find

  Snap has a strong starting lineup for Super Bowl LVII, including custom Lens, Bitmoji jackets, and an NFL Spotlight Challenge.

  
• Snap’s Black History Month plans include Spotlight Challenges, Lenses, and more
• TikTok is starting to look more like a record label
• The highlight of Snap’s Partner Summit was a $230 flying camera
• Snapchat launches AR campaign tackling mental health issues among Black communities
• Emma Chamberlain gets immersed in Pacsun with new campaign, digital avatar
• TikTok Looking To Cultivate AR Developer Community With ‘Effect Studio’ Beta Test
• Snap Names Former Facebook Exec Konstantinos Papamiltiadis First VP Of Platform Partnerships
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads