advertising

• DigitasLBi, Razorfish Buy $100 Million Of Google Ad Inventory For 2014
• Nielsen To Track YouTube Ads; Will Sales Go Up?

  Google will allow Nielsen and Comscore to place measurement tags on YouTube videos, which will entice buyers wary of Google's own metrics.

  
• Check Out This Awesome Parody Of Prank Marketing

  Toronto-based advertising agency john st. has released a video called 'exFEARience' that parodies the prank marketing trend of Pepsi and LG.

  
• The Death, Destruction, & Rebirth Of The Online Video Ad Market

  Andrew Baron comments on how advertising rates on YouTube have fallen, why, and what content creators can do about it.

  
• Online Video Ad Revenue Is Up 24% In The Past Year
• YouTube’s September Ads Leaderboard Topped By Clever Tech Spots
• Alloy Digital Partners Two Upcoming Series With GroupM
• Maker Studios Assists Advertisers With ‘Maker Made’ Service
• Advertisers and Influencers Must Collaborate, Not Create Commercials
• Jason Calacanis At Vidcon: Hey @YouTube, Can We Get A New Deal?
• John Green’s Tips For YouTube Creators Who Want To Work With Brands
• YouTube Is Worth Up To $21.3 Billion