With its acquisition of Blip and its recent $26 million funding round in the books, Maker Studios has continued its rapid growth. The multi-channel network has launched Maker MADE, a service that offers the network’s resources to online video advertisers.
The launch of MADE is reminiscent of YouTube’s extension of its partner program towards advertisers. As with that invitation, Maker’s most useful offerings for brands will be access to its Culver City production studios, the marketability of its star partners, and the promotional considerations it can provide through its 30 million-strong audience.
“Brands today recognize the power of online video as a medium that resonates with the coveted millennial audience. MADE now gives brands and agencies access to Maker’s resources, intelligence and creative talent to create content that resonates with audiences,” said Maker COO Courtney Holt. “This is a very tough demo to reach and Maker has proved we understand how to provide native connections that we can apply and develop for our brand and agency partners that will be core to the MADE execution and strategy.”
MADE is exciting for Maker creators as well. By introducing its partners to relevant brands, the network is providing the blueprint for a off-YouTube success, which in the past year has proven to be a much-desired path for YouTubers.
Most fundamentally, MADE allows Maker to keep pace with its fellow MCNs by connecting the network with ad videos, which make up one-third of all online video views. Other networks already cater to brands, but MADE is arguable the fullest (and, should Maker stars participate en masse, the illest) online video marketing service we’ve seen thus far.
Photo credit: The Wrap