At NewFronts, Machinima announced a new "in-house gaming agency" called Mach-1, which it will use to get brands acclimated with e-sports.
NewFronts
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Vice To Launch Seven Digital Verticals In The Next Year
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Machinima To Help Brands Navigate E-Sports Landscape With In-House Agency
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YouTube Expands Google Preferred To Cover Trending Videos
YouTube announced that Google Preferred will now extend to trending videos. It made the announcement at its annual Brandcast in New York.
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The Confessional: An Anonymous Interview With An Advertising Executive About The NewFronts And Digital Media
A frank conversation with a senior executive at an advertising agency on what it's like to work in digital media and with influencers and YouTube stars.
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Six Months In, CNN’s Great Big Story Is Ready To Jump To TV
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Time Inc. To Launch Over-The-Top Service Based Around People, Entertainment Weekly
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Hearst Plans To Do 200 Facebook Live Broadcasts Per Month Across Its Properties
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Ellen DeGeneres Inks Content Development Deal With YouTube Star Tyler Oakley, Announces Full Ellen Digital Network Slate
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Popsugar Partners With The Onion, SoulPancake, Mas Mejor In NewFronts Push
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Hulu Confirms Skinny Bundle Of Live TV Channels, Says It’s Poised To Hit 12 Million Subscribers
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AOL Doubles Down On Live By Announcing A New ‘Build’ Space, A Kind Of ‘TRL’ For The Internet Generation
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Conde Nast Entertainment Touts Incubators, Originals In Busy NewFronts Pitch
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