News

• YouTube’s first video belongs in a museum. Now it’s in one.
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product

  Snapchat has announced the launch of Creator Subscriptions, which can unlock new monetization opportunities through an exclusive tier.

  
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

  The Spotter Showcase will return to New York on March 4 with presentations from creators like Kinigra Deon, Jordan Matter, and Airrack.

  
• Crocs’ new sales strategy? A five-part microdrama

  Microdramas are on the cusp of something in the U.S. The vertical scripted shorts are at the center of an industry worth tens of billions of dollars in Asia, but their footprint is more nascent in the West, with a foothold closer to $1 billion annually.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/15/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/15/2026
• Night raises $70 million to “build, operate and acquire businesses embedded in internet culture”
• Apple was a video podcast innovator. Now it’s getting with the times.
• Top 5 Branded Videos of the Week: Blueberries, superjets, and Polymarket
• Have you heard? Jake Paul’s gold medal fiancee, Jake Shane’s Broadway bow, and TikTok’s whistleblower.
• Netflix is doing it live
• Hasbro, Animaj team up to pair contextual kids’ ads with premium IP
• MIP LONDON’s spotlight on the creator economy: Executives from YouTube, Snap, Spotify, and Sidemen Productions
• Syracuse University’s first-of-its-kind creator economy program takes shape
• YouTube dominates TV screens, but are those viewers paying attention?
• Moose Toys brings in Mark Rober, Salish Matter
• A “Familee Day” in New Orleans will turn the “Keith Lee effect” into a brand-building tool
• Ad breaks during your breaks: Twitch is testing pause ads
• Little Dot’s new data digs into YouTube viewer habits across video lengths (and what happens when the algorithm changes)
• Cowabunga! In YouTube’s ‘kidslop’ era, ‘Teenage Mutant Ninja Turtles’ could be a perfect fit.
• U.S. TikTok has a “Local Feed” that can harness your precise user data (if you want)
• The 2026 NBA All-Star Weekend is in the “creator capitol of the world.” Here’s what’s going on.
• YouTube reveals its answer to the Spotify Daylist with AI-generated playlists for Premium users
• Law&Crime just bought Court TV